If you haven't noticed, it's all about the customer these days. According to Oracle, 77% of consumers say inefficient customer experiences detract from their quality of life. This proves that the moment yous put the customer at the core of your business and focus on improving these experiences, y'all're already one step closer to success. And that is precisely why businesses are looking to customer feedback tools as a foundation for this success.


Post updated: April 2021


Knowing how to choose the correct tool(s) for your business, all the same, is still somewhat of a tricky game for many organisations. This is because customer feedback tools are very diverse in purpose. They utilise various collection techniques, collect different forms of feedback, study differently and provide unlike kinds of insights for the user.

To brand information technology easier for y'all, we've compiled of a list of the six unlike categories of customer feedback tools into i commodity. Based on these categories and your business' goals, this should help solidify your decision:

  • Vocalisation of the Customer (VoC) Tools
  • Online Survey Tools
  • Online Review Tools
  • User Testing Tools
  • Visual Feedback Tools
  • Customs Feedback tools

Let'due south take a look…

Voice of the Customer (VoC) tools

Vocalisation of the Customer (VoC) tools are a peak priority among online companies, equally these tools have become a critical chemical element in client experience initiatives. These customer feedback tools brand information technology piece of cake for visitors to communicate nearly their client experience direct and assist avoid interrupting the online journey. They are also great for collecting 'in-the-moment' feedback.

i. Mopinion


Mopinion customer feedback tool

Mopinion is an all-in-one user feedback software for all your digital channels. This VoC tool collects and analyses feedback from websites, mobile apps and email campaigns in real-time. With information technology's easy-to-use interface, users can build, blueprint and configure feedback forms however they like. Users tin also target these feedback forms to specific groups of online visitors and gain insights into why they are not converting. Incoming feedback can be visualised in customisable dashboards and charts for advanced analyses. To have it i step farther, digital teams can share and take action on these feedback items in a timely fashion with the assistance of smart alerts. Mopinion offers a multifariousness of pricing packages for the digital enterprise of today.

Interested? Showtime your free trial today or request a demo.

ii. Feedier

21-02-17
Source: Feedier

Feedier (IXM) is the most intuitive experience management solution that allows yous to listen carefully to the Vocalisation of the Customer in order to better your customer experience. Collect in existent-time direct and indirect feedback through gamified forms, analyze your data with an intuitive and visual dashboard via features such as analysis of the almost used keywords in your responses, correlation matrix, User Stories, NPS and many others.

Website: https://feedier.com/

3. Feedbackify

Mopinion: 30 Best Customer Feedback Tools: an overview - Feedbackify
Source: Feedbackify

By mode of a drag-and-drop editor, Feedbackify allows users to hands create feedback forms themselves. Installation is also very like shooting fish in a barrel. All you lot take to practise is re-create and paste the code they provide you with into your website's HTML and information technology'south fix to go. Your visitors can provide a rating also every bit submit comments, including compliments and suggestions. Within this customer feedback tool, you lot can view all feedback received in a dashboard in existent-time likewise as filter by category and sub-category.

4. InMoment

Mopinion: 30 Best Customer Feedback Tools: an overview - InMoment
Source: InMoment

InMoment is a deject-based customer experience optimisation platform which offers multiple solutions including Social Reviews and Advocacy and Employee Engagement solutions likewise as a Vocalism of the Customer (VoC) platform. Information technology's VoC platform allows for feedback collection, online reporting, existent-fourth dimension alerts and occurrence management. It besides offers unique features such as data exploration, an agile listening studio and action planning. The platform combines the survey data information technology collects with client data from other sources such as CRM, social and financials.

Website: www.inmoment.com

5. Clarabridge

Mopinion: 30 Best Customer Feedback Tools: an overview - Clarabridge
Source: Clarabridge

Clarabridge is a Customer Experience Direction (CEM) Platform that pulls data from diverse feedback sources. This information can easily be filtered within the platform, enabling users to optimise their website accordingly. This customer feedback tool has the post-obit capabilities: text analytics, sentiment analysis, AI-fueled insights, linguistic categorisation, emotion detection, and intent detection.

Website: world wide web.clarabridge.com

6. Verint Experience Management

Mopinion: 30 Best Customer Feedback Tools: an overview - Verint Experience Management software
Source: Verint ForeSee

Verint Experience Direction is a CX Direction software that allows yous to track customer experience analytics over time in an automated way. The Verint Experience Deject offers various VoC features including customer-initiated surveys, heat maps, text analytics, alerts and product reviews. This software is also keen for benchmarking and competitor data.

Website: world wide web.foresee.com

7. Wootric

Mopinion: 30 Best Customer Feedback Tools: an overview - Wootric
Source: Wootric

Wootric (an InMoment visitor) is a customer experience management software that makes use of single-question microsurveys. Most of these surveys include metrics such as Net Promoter Score (NPS), Customer Satisfaction (CSAT) and Customer Effort Score (CES). What's especially great virtually this tool is that it can be installed rapidly and easily. All feedback (once nerveless) is sent to your live dashboard for review. Wootric's analytics platform is available to users, merely and then equally a stand-alone production to companies that desire to enhance their VoC program with text and sentiment analytics.

Online Survey Tools

An alternative way of collecting client feedback is via traditional online survey tools. Online survey tools frequently come in the form of a feedback push button or email invite, and accept go quite popular since the emergence of website feedback. Some of these tools are focused on particular niches whereas others hone in on user feel (UX). In the past, this type of client feedback tool was well-known for their trend to include a long list of questions, withal nowadays, they are becoming shorter and shorter – which certainly makes them less of a hassle for respondents who simply don't take the time or energy to fill in an unabridged survey.

8. HubSpot Customer Feedback

Mopinion: 30 Best Customer Feedback Tools: an overview - Hubspot feedback
Source: HubSpot

HubSpot's out-of-the-box feedback tools make it easy to capture qualitative and quantitative feedback so you can sympathise your customers better. With HubSpot, y'all can create and evangelize surveys via email and on your website, and track all of your customer feedback on a single dashboard attainable to the whole team. Use a Net Promoter Score (NPS) survey to measure client loyalty over time, send Customer Endeavour Score (CES) surveys to empathise how easy it is for customers to get the support they need, or distribute client satisfaction (CSAT) surveys to understand how satisfied customers are after different points in the customer journey.

Website: world wide web.hubspot.com/products/service/customer-feedback

ix. Survicate

Mopinion: 30 Best Customer Feedback Tools: an overview - Survicate
Source: Survicate

Survicate is a great customer feedback tool that enables its users to trigger targeted surveys at different locations on their website or send out questionnaires via email to different customers. They as well offering conversation surveys. There is also a library of predefined surveys that users can cull from. In terms of analysis, this client feedback tool has dashboarding capabilities, CSV and XLS exporting options and NPS analysis.

Website: www.survicate.com

10. SurveyMonkey

Mopinion: 30 Best Customer Feedback Tools: an overview - SurveyMonkey
Source: SurveyMonkey

SurveyMonkey is probably one of the most well-known survey tools as it used by millions of businesses beyond the globe. It is very flexible because that are about 15 different types of questions (such as multiple choice, Likert scales and open up comments). This customer feedback tool is perfect for ane-off surveys but considering of this focus, it's not suitable for measuring overall satisfaction or surveying customers once again after a certain period of time.

11. ProProfs' Survey Maker

Mopinion: 30 Best Customer Feedback Tools: an overview - ProProfs online survey tool
Source: ProProfs

ProProfs is a versatile tool used by marketers, trainers, and businesses. It offers a number of different products including the Survey Maker which is used to capture customer feedback. You tin choose from 100+ templates and 1,000,000+ survey question types. The question bank consists of 20 categories of questions: Net Promoter Score question, rating scale, checkbox type questions, and scored questions being the prominent ones. The avant-garde features like survey scheduling, avant-garde reporting, analytics feature, maximum survey sharing options, integration with API like Zendesk, MailChimp, etc., make ProProfs' Survey Maker an ideal choice for all your survey needs. The best part is that ProProfs comes with a bones costless plan, enabling y'all to create unlimited surveys.

Website: ProProfs Survey Maker

12. Typeform

Mopinion: 30 Best Customer Feedback Tools: an overview - Typeform online survey software
Source: Typeform

Typeform is an online survey software with a very user-friendly interface that allows users to put surveys together themselves. Every bit a respondent, the process of filling in a survey goes quite smoothly. The gratis version of Typeform includes free features such as unlimited questions and answers, data export options, custom-designed themes equally well every bit readily-made templates and basic reporting features.

Website: www.typeform.com

Online Review Tools

Wildly different from online survey tools, y'all besides have online review tools. Online Review Tools are a great way of building trust amongst your visitors online. Used quite frequently past digital marketers because of the well-known Google Stars, these tools tin accept a positive issue on Google Rankings. This kind of customer feedback tool also influences purchasing behaviour seeing as how more than half of customers look at reviews before purchasing a product or service. 1 of the hindrances of online review tools, however is that all reviews (positive or negative) are shared publicly with your visitors.

13. TrustPilot

Mopinion: 30 Best Customer Feedback Tools: an overview - Trustpilot customer feedback tool
Source: TrustPilot

TrustPilot is a well-known online review tool used by many businesses to build upwardly trust with customers. Using this customer feedback tool, users tin can upload their mailing lists into the tool and send out an electronic mail inviting customers to review them. This can besides exist set upwards so that it'due south sent out right after a customer has fabricated a purchase. Reviews are fed to search engines (due east.m. Google or Microsoft) which updates your Google Seller Rating – therefore improving visibility in both search engines and online ads.

In a protected environment, users can bank check the progress of their reviews, due east.g. the number of reviews they've collected. You can likewise answer to assessments in this environment.

Website: www.trustpilot.com

14. KiyOh

Mopinion: 30 Best Customer Feedback Tools: an overview - Kiyoh customer feedback
Source: KiyOh

KiyOh is another online review tool, that is somewhat smaller scale than Trustpilot. This is a favorable customer feedback tool, notwithstanding, equally it offers competitive prices and features that are similar to the more expensive alternatives such as TrustPilot. This tool focuses on ratings and reviews and includes a Review Alert that notifies y'all of any new, incoming reviews – both good and bad. Y'all tin can also respond to the reviews of your customers with this KiyOh.

Website: world wide web.kiyoh.com

15. Feefo

Mopinion: 30 Best Customer Feedback Tools: an overview - Feefo
Source: Feefo

Feefo is a customer feedback tool that works most the aforementioned equally TrustPilot. This online review tool sends out emails inviting customers to provide reviews. Like having customisation options at your fingertips? You tin choose to customise the brandish of these reviews on your website with the post-obit options: rating pct display, text brandish and star rating display. Additionally, the dashboard provides integration tools such as an API and a Facebook app for social sharing.

Website: www.feefo.com

sixteen. ReeVoo

Mopinion: 30 Best Customer Feedback Tools: an overview - Reevoo customer feedback
Source: ReeVoo

In addition to the self-service tools in this overview, there are also more loftier-end review tools such as ReeVoo. And important difference is that these often also offer assessments at a production level, instead of just generic webshop reviews. This software runs on-site on production pages in club to show several reviews at production level. Your visitors tin can choose to filter on the most relevant reviews for a product. If they still take a question about a review, they tin 'Ask an Owner'.

Website: world wide web.reevoo.com

17. Bazaarvoice

Mopinion: 30 Best Customer Feedback Tools: an overview - Bazaarvoice
Source: Bazaarvoice

Bazaarvoice Ratings & Reviews is i of the productss in the Bazaarvoice Suite that enables businesses to collect user generated content (UGC) from their customers. This customer feedback tool collects and publishes ratings and reviews, videos and photos of customer experiences with products and too allows them to ask questions.

Website: www.bazaarvoice.com

User Testing Tools

User Testing Tools, on ther other manus, involve all aspects of user interaction – whether that is with your company, products and/or services. For many businesses, supplying a good user experience is simply doable by making utilize of user testing tools. These kinds of client feedback tools do a cracking job of measuring these interactions for the user. However, these insights are express to the corporeality of pageviews users are allotted and they also often lack in the analysis and action management surface area.

18. Hotjar

Mopinion: 30 Best Customer Feedback Tools: an overview - Hotjar customer feedback
Source: Hotjar

Hotjar is a user testing and behaviour analytics software that combines multiple UX tools in i. This focus however means that it lacks a solid CX solution. Feedback analysis and reporting are not available (aside from exporting information to XLS or CSV. With this software however, users can create heatmaps, user recordings (e.g. tracking sessions) and customisable surveys and feedback polls. Surveys and polls tin be triggered immediately after the page loads, after 10 amount of seconds, when the visitor wants to carelessness the page or when they scroll halfway downward the page.

xix. Mouseflow

Mopinion: 30 Best Customer Feedback Tools: an overview - Mouseflow customer feedback
Source: Mouseflow

Mouseflow as well uses heatmaps and session replay as well as visitor recordings on the website. This user testing and customer feedback tool also offers Form Analytics, which is a feature that enables users to run across why visitors abandon forms online. Users tin track various funnels specifically equally well as every bit see what visitors from dissimilar traffic sources practice differently on your site.

Website: www.mouseflow.com

20. CrazyEgg

Mopinion: 30 Best Customer Feedback Tools: an overview - Crazy Egg
Source: CrazyEgg

CrazyEgg is another customer feedback tool that uses heatmaps to analyse visitor behaviour for website optimisation purposes. Information technology looks at where your visitors are clicking, if they roll to the finish of a webpage and lets you know what they're looking at. Implemention is very uncomplicated with this tool. It too offers various A/B testing features.

Website: www.crazyegg.com

21. FullStory

FullStory customer feedback
Source: FullStory

FullStory offers a wide variety of services including session playback and funnel analytics, and an interesting characteristic called 'Omnisearch', which allows you to search for whatever element on your website and run into what kinds of interactions have taken identify with that chemical element. This customer feedback tool also has feature called 'rage clicks' which enables users to encounter which elements visitors are clicking on multiple times.

Website: world wide web.fullstory.com

Visual Feedback Tools

Looking to capture more visual input regarding your website performance? So maybe a visual feedback tool is something y'all should consider. These customer feedback tools work in many dissimilar ways. Some provide the pick submit a screenshot while others involve virtual sticky notes that highlight sure elements on the folio such as text, images or buttons. While these provide a lot of support in terms of design (where are all my web designers out at that place?) they are somewhat basic in terms of extracting deep customer experience insights.

22. Usersnap

Mopinion: 30 Best Customer Feedback Tools: an overview - usersnap customer feedback
Source: Usersnap

Usersnap is a customer feedback tool used for collecting visual feedback. Information technology is run via a JavaScript tag on your website. Users can take notes or add comments and highlight certain elements with a circle. It tin can be integrated with various tools.

Website: www.usersnap.com

23. DeBugMe

Mopinion: 30 Best Customer Feedback Tools: an overview - DeBugMe
Source: DeBugMe

Another client feedback tool that collects visual feedback (and offers bugtracking!) is DeBugMe. Information technology has a built-in consequence tracking tool and project management solution. For reporting issues, the tool includes a feedback toolbar which allows you to annotate the folio. To review all bugs and feedback, DeBugMe also offers its own kanban board and tin can exist integrated with Jira, Trello, Pivotal Tracker or Visual Studio.

Website: www.debugme.european union

24. Bugherd

Mopinion: 30 Best Customer Feedback Tools: an overview - BugHerd
Source: Bugherd

Bugherd is primarily an effect tracking and project management tool for developers and designers. However, this tool too has an in-page feedback option, which allows customers to report bugs straight from the website. The visual task board makes information technology easy to manage, assign and prioritise tasks quickly. Bugherd can as well be integrated with several apps like zapier, slack and basecamp. The prices vary from $39 to $109 a month depending on the package yous select.

Website: www.bugherd.com

25. Saber Feedback

Mopinion: 30 Best Customer Feedback Tools: an overview - Saber
Source: Saber

Saber Feedback is very similar to UserSnap in that users tin highlights problems on your website. The major departure is that the notes you accept in this customer feedback tool are based more on highlighted elements and not using drawings or arrows. All notes created are saved as a screenshot which can be sent to you past email. Great for bugs and UX isses!

Website: www.saberfeedback.com

26. Filestage

Mopinion: 30 Best Customer Feedback Tools: an overview -  Filestage
Source: Filestage
Filestage is a visual feedback tool that helps teams to get their piece of work reviewed and canonical faster. It enables colleagues and clients to leave comments and visual feedback on text, image, design, and video files in real-time. Filestage streamlines, organizes, and automates the proofing process for files while reducing errors and ensuring compliance guides are met. The tool can be tested for free and offers a costless trial.

Website: www.filestage.io

Customs Feedback

Too referred to equally online forums, community feedback is a type of client feedback tool that is collected via your website or mobile app and published either in your community or on a public forum. Visitors are usually able to comment on feedback that has been published which frequently plow into discussions. They tin also provide suggestions or notify you of bug they're experiencing on your website. Thanks to their transparency and social upshot, these tools have become quite pop in recent years.

27. UserReport

Mopinion: 30 Best Customer Feedback Tools: an overview - UserReport
Source: UserReport

UserReport is a visitor opinion platform that enables users to create customisable online surveys every bit well as provide feedback forums for their website visitors. Reports can be generated from this client feedback tool which show the user details such as demographics and location. UserReport allows enables users to assign items so that different roles inside their team can handle the responses.

Website: www.userreport.com

28. IdeaScale

Mopinion: 30 Best Customer Feedback Tools: an overview - IdeaScale
Source: IdeaScale

Technically an thought direction and innovation management tool, IdeaScale is another solution with which y'all tin create a community of feedback and discussions among website visitors. This particular client feedback tool tin exist integrated with Facebook and includes a profanity filter. Users can also conduct short polls and the design is customisable. IdeaScale offers both a gratuitous variant and packages for SMB and Enterprise.

Website: www.ideascale.com

29. UserEcho

Mopinion: 30 Best Customer Feedback Tools: an overview - UserEcho
Source: UserEcho

UserEcho is a software solution that offers a number of different tools including feedback, cognition base of operations, forum, helpdesk and livechat. Similar to GetSatisfaction, UserEcho besides offers a voting organization which enables you to make up one's mind what your customers like and don't similar. With this customer feedback tool, in that location is also the option for your visitors to transport private requests via a ticketing system.

Website: www.userecho.com

thirty. UseResponse

Mopinion: 30 Best Customer Feedback Tools: an overview - UseResponse
Source: UseResponse

UseResponse is a less expensive version of GetSatisfaction. However, this client feedback tool provides you with a version that you tin can host yourself using open sourced lawmaking. In addition to feedback and a forum, you also receive admission to a live conversation client.

Website: www.useresponse.com

Choosing the right customer feedback tool for your business

And that'south a wrap! We hope this overview has given you some adept insight into which customer feedback tool(due south) will help you lot create a more customer-axial approach – whether that may be through building trust, improving the customer experience or focusing on usability. Proceed in heed, nevertheless, that the focus shouldn't solely prevarication on collecting feedback but besides analysing and interim on it. That is something not all of these tools excel in…

Mopinion

Mopinion is another well-known client feedback tool that belongs to several of the categories listed higher up. Withal, this software takes feedback one step farther and offers in-depth assay opportunities for its users. With real-time data visualisation in customisable dashboards and charts, users are able to speedily and efficiently assimilate large sums of feedback information on all their digital channels including (website, mobile apps and electronic mail).. Our 'ane-terminate shop' offers:

  • Feedback forms (passive and active) for all your digital channels
  • Visual Feedback
  • More than complex surveys that include question routing
  • In-depth analysis, including text analytics, sentiment assay, smart labeling, etc.
  • Advanced data visualisation with in-chart filtering and customisable dashboards
  • Seamless information exploration
  • Advanced activity direction